Stefan Wolk speaking on stage

Digital Leader · Speaker · Lecturer

Stefan WolkThinking digital.
Shaping the future.

Omnichannel and digital innovation are my home. I connect people, technology and new perspectives.

Hamburg, GermanyConnect on LinkedIn

Digital business. Different perspectives.

fielmann groupHOCHSCHULE
FRESENIUS
otto group

About me

Driven by curiosity.
Inspired by innovation.

“You'll never know
until you try.”

OmnichannelDigital TransformationArtificial Intelligence

As Chief Digital Officer (CDO) / VP Digital & Innovation at the Fielmann Group, I am responsible for driving the digital transformation and advancing all digital products, services, and platforms across the entire value chain.

With over 25 years of experience in digital business – including roles at the Otto Group and as a startup founder – I have been shaping scalable omnichannel solutions for more than a decade, driven by technology, data, and artificial intelligence.

Besides my work, I have been a lecturer for e-commerce at Hochschule Fresenius since 2013 and always enjoy connecting with inspiring people and exchanging ideas.

More on LinkedIn
25+

Years in digital business

2013

Joined the Fielmann Group

Digital Leader · Speaker · Lecturer

Career

Experience that connects.

From online marketing to digital transformation. Always looking ahead.

July 2013 - present

Fielmann Group AG

Chief Digital Officer (CDO)

International family business – listed / leading in optics and acoustics

March 2013 - present

Hochschule Fresenius

Lecturer

Guest lecturer in the MCM program on "E-Commerce"

2003 - 2011

otto group

Online Marketing

Various stations OTTO, shopping24 / smatch.com and discount 24

Podcasts & conversations

Ideas that go further.

On digital change, new opportunities and what will shape tomorrow’s retail.

The Marketing Transformation
Podcast · March 2024

The Marketing Transformation

Update on Omnichannel model of Fielmann as guest with Erik Siekmann

Listen now
Suits and Sneakers
Podcast · February 2025

Suits and Sneakers

Insights on Digital Transformation and Innovation at Fielmann.

Listen now
EHI Retail Insights
Podcast · January 2025

EHI Retail Insights

About AI-supported consulting, digital price tags & smart glasses at Fielmann.

Listen now
My Data is better than yours!
Podcast · August 2024

My Data is better than yours!

How has Fielmann evolved? AI implementation in the company.

Listen now
Platform Disco Podcast
Podcast · October 2024

Platform Disco Podcast

Trends in digital platform economy and E-Commerce.

Listen now
Marketing on Fire
Podcast · March 2024

Marketing on Fire

Short | AI, Omnichannel & Relaunch – the Fielmann Update.

Listen now

Press

Digital transformation in the spotlight.

Handelsblatt feature on Stefan Wolk and AI at Fielmann

Handelsblatt · Katrin Terpitz

How digital tools improve customer satisfaction

How can digital tools create more time for personal advice? Handelsblatt explores how Fielmann uses intelligent appointment scheduling, virtual try-ons and digitally supported eye tests to reduce waiting times and support staff. The focus is an omnichannel experience that connects digital services with in-store expertise – improving service and customer satisfaction.

Read the article in the Fielmann newsroom (German)

On stage

Sharing ideas. Starting conversations.

The best ideas emerge through conversation. As a speaker, I share experience and new perspectives.

MY WAY Pioneer

MY WAY Pioneer

A meeting place for family businesses, policymakers and global thought leaders.

Exploring entrepreneurship, AI and new opportunities for Europe.

BIG BANG KI FESTIVAL

BIG BANG KI FESTIVAL

AI exhibition, conference and business festival for inspiration and networking.

Practical ideas and solutions make AI tangible and useful.

Brains on Silicon

Brains on Silicon

Applied AI conference in Dresden with over 1,500 guests.

Practical use cases, AI agents, automation and lessons from real-world implementations.

K5 Berlin

K5 Berlin

The leading conference for digital commerce in the DACH region.

Annual event with top speakers from E-Commerce and Retail.

E-Commerce Expo

E-Commerce Expo

Europe's leading E-Commerce event with over 14,000 visitors in Berlin.

Networking with top exhibitors and E-Commerce experts from across Europe.

SparksCon

SparksCon

The conference for innovation and digitalization in retail.

Professional exchange between retailers, manufacturers and tech companies.

OMR

OMR

The largest digital festival in Europe at the Hamburg exhibition halls.

Industry meeting with expo, conference and masterclasses for digital.

SCORE

SCORE

Swiss Conference for Retail and E-Commerce | StageOne Zürich-Oerlikon

The class reunion of Swiss retail with inspiring keynotes.

EHI Connect

EHI Connect

The conference for connected retail, bringing together E-Commerce decision-makers.

Practical presentations, interactive workshops and networking in Düsseldorf.

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Recent thoughts, posts and discussions on LinkedIn.

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Contact

Good conversations are
a great beginning.

A new perspective, an exciting idea or simply an exchange of thoughts? I look forward to hearing from you.